UX Design · Rapid Prototyping · Research

Disney Studio Technology

A Platform I Built Inside Disney That Got Greenlit

INTRO

During my contract at Disney's Studio Technology team I identified a problem nobody had formally named yet — a gap in how writers across Disney's creative banners managed the earliest stages of their creative process. I didn't wait to be assigned a solution. I ran the research myself, built a working prototype, and presented it to studio leadership. The prototype got greenlit for engineering investment and company-wide development.

This project is covered under NDA. All visuals are directional wireframes that do not reflect Disney's internal assets or proprietary systems.

Some Stats

  • Self-initiated — identified the problem independently before it was a project

  • Accelerated — concept to working prototype in a matter of weeks

  • Greenlit — secured Studio Technology executive backing to develop and scale

  • Multi-vertical — mapped for expansion across Game Development, Imagineering, and TV Animation

What I did

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What I did ·

Our Process

  • Self-Initiated Research

    I didn't get assigned this problem — I found it. I sat with writers across Disney's creative banners and listened for where their process actually broke down, not where they thought it did. That distinction mattered. The friction point I identified wasn't obvious from the outside and hadn't been formally documented. I brought the research to the team with a clear point of view and a proposed solution before anyone asked for one.

  • Rapid Prototyping & UX Design

    I built the platform myself using Cursor and Base44 — wireframes, user flows, and a fully interactive prototype — running rapid feedback loops with writers throughout. The goal was always to make something that felt built for a writer, not a developer. Every design decision ran through that filter. Concept to working product in weeks, not months.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Winning Executive Buy-In

    I presented a polished UX narrative alongside the live prototype to Studio Technology leadership. The demo secured organizational backing to develop and scale the platform — moving it from a personal initiative to a company-funded engineering project. That moment was the clearest proof that the research was right and the design was working.

REFLECTION

The most important skill I used on this project wasn't design or prototyping — it was listening.

Finding the problem nobody had formally named yet and making the case that it was worth solving. That instinct is what I want to bring to every project I touch — whether that's a theme park attraction, a game production, or a product at scale.